OnTarget is a free service that clubs can sign up to with the aim of developing for the benefit of their members, surrounding communities and archery as a sport. By engaging fully with OnTarget and the development pathway, clubs can enable better retention of members, reduced rate of churn and a positive, exciting atmosphere generated in the club that provides for an improved quality of experience for everyone involved.
There will be a new OnTarget programme available soon in 2025! Until then, all previous OnTarget activities are paused.
OnTarget is a club development programme that clubs can engage with for the benefit of their club and members. Clubs taking part in the programme can hope to see better enjoyment, progression, and retention of members, a proactive, positive, and healthy atmosphere, and increased opportunities within the club.
In short, OnTarget is a way to proactively engage with Archery GB, to develop your own club. It's also a community of like-minded clubs to join and connect with, supported by a Development Officer, with access to the latest support and resources, plus help for clubs to provide the right activities, for the right people, at the right time, to see general club growth.
OnTarget is undergoing a complete refresh in 2025, so all previous activities have been paused whilst the new OnTarget proposal is tested, and then rolled out. Therefore it is not possible to join or renew the old OnTarget programme anymore, or to renew any of the old specialisms until the programme refresh is complete.
Archery GB wants to reward those clubs who are working hard, and to support those who would like to develop further. We will be in contact in good time with all clubs who were previously part of OnTarget to warmly invite them into the refreshed programme later this year. After this, the programme will be opened up to new clubs as well.
The main reason to join is for a better, healthier club. This could be observed through improved:
It is not an accreditation scheme, about external recognition, nor access to funding, but is all driven by a desire to see changes within the clubs, and many other benefits are likely to follow.
Once a club committee has met with a Development Officer and decided to join OnTarget, the joining requirements will be explained and support is made available to two OnTarget Officers per club. There will be multiple support elements to being part of OnTarget, which will all be explained to joining clubs by the Development Officers.
Specialisms are the main focus with regards to club development, and where the main improvements in the club will be achieved. There are 4 new or refreshed specialisms in the new OnTarget programme:
Each of these has a set of criteria that a club has to achieve to be rewarded with the title of a specialism. Your club may meet certain aspects of these criteria already, so can demonstrate how, then focus on the other elements.
More information about the programme and joining will be available to clubs later this year.
