OnTarget Club Development

OnTarget is a free service that clubs can sign up to with the aim of developing for the benefit of their members, surrounding communities and archery as a sport. By engaging fully with OnTarget and the development pathway, clubs can enable better retention of members, reduced rate of churn and a positive, exciting atmosphere generated in the club that provides for an improved quality of experience for everyone involved.

What is ontarget?

OnTarget is a free service that clubs can sign up to with the aim of developing for the benefit of their members, surrounding communities and archery as a sport.

By engaging fully with OnTarget and the development pathway, clubs can enable better retention of members, reduced rate of churn and a positive, exciting atmosphere generated in the club that provides for an improved quality of experience for everyone involved. 

In short, OnTarget helps clubs provide the right activities, for the right people at the right time.

Archery GB wants to reward those clubs who are working hard and to support those who would like to develop further. We also need clubs to engage with us to understand what you require support with!

Benefits of joining the OnTarget programme

Club development

This is the important part of OnTarget. Clubs are given access to resources which will help them develop and enhance the club and its offers. The main resources in this area are the OnTarget  specialisms.

Specialisms

Specialisms are our main focus with regards to club development. There are 3 specialisms in the OnTarget programme:

• Performance
• Young People
• Community

Each of these has a set of criteria that a club has to achieve to be rewarded with the title of a specialism. Your club will most likely meet certain aspects of these criteria already. The ones you don’t meet are where the development work is required, which should ultimately make the club better and provide a greater experience for its archers. 

When signing up to OnTarget, your club doesn’t have to obtain or work towards a specialism, but you’re strongly encouraged to consider them. More information can be found in our Learning Curve Hub once a club has signed up to OnTarget.

Performance clubs

Performance clubs create an environment that allows the archer to compete and excel. A culture of performance doesn’t just happen; it is planned and resourced effectively. It’s about getting the right people, doing the right things, with the desire and the will to improve. When people come to the club, they get the feeling that the ‘club means business’.

Performance specialism clubs display the following characteristics: 

• The club fosters an atmosphere where sporting excellence is encouraged and promoted
• Tailored training programmes and training sessions are offered to members on at least a weekly basis
• The development and recruitment of coaches and judges is properly planned to support performance archers
• The club facilitates archers to see competition as a driver for performance
• The club proactively works with other bodies and agencies
• The club understands the need to constantly progress archers on to the next level
• The club is comfortable with innovative thinking, discussion and works to find solutions through a plan of action
  
  

Community clubs

Community clubs offer archery to many more people in an accessible way. To attract and retain archers in our clubs, it is important that we make new people feel welcome. An early positive experience often means people will more likely stay and take an active role in the club. A Community club understands the needs to be consistent with how new and existing members are greeted.

Community specialism clubs display the following characteristics: 

• The club openly advertises opportunities to participate in archery
• A consistent warm reception is provided on club nights
• The club provides the opportunity for potential new participants to shoot on a monthly basis (at least)
• Membership to the club is truly open and the club seeks to attract new members
• The club is able to provide shooting practice times to all of its members on a regular basis
• The club actively seeks to retain members by providing a varied and appropriate shooting programme
• The club is able to identify barriers to the above and works to find solutions through a plan of action

Young people clubs

Young People clubs provide encouragement to train, compete, have fun and socialise. Young people need to be allowed to partake in a sport with some degree of independence from their parents. In a modern environment it is unlikely that parents will be able to accompany their children all the time. A club recognises this and organises archery activity that does not prohibit children from taking part where a parent cannot attend.

Young People specialism clubs display the following characteristics: 

• The club openly advertises opportunities for young people to participate in archery
• Club activities do not exclude young people if their parents/guardians are unable to attend
• On at least a weekly basis the club provides specific training sessions for young people
• The club actively seeks to recruit and retain young people by providing a varied and appropriate shooting programme
• The contribution of the role that young people can play in the running of the club is recognised and valued
• The club understands the issues around working with young people and provides an appropriate environment for young people to learn and socialise
• The club is able to identify barriers and works to find solutions through a plan of action
• The club demonstrates a commitment to, and is mindful of, the obligations to the welfare of young people

Recognition

We recognise clubs for their commitment to joining OnTarget by publicising club names and their achievements, promoting clubs to partners, schools and the local community, and by organising annual awards celebrating club and volunteer successes.

The categories for awards are:

• OnTarget Community Club of the Year
• OnTarget Young People Club of the Year
• OnTarget Performance Club of the Year
• OnTarget Club of the Year

To nominate a club for an OnTarget award please complete the online nomination form.

Photos and videos are welcomed as part of your nomination - see the Recognition Awards page for more details.

Rewards

A rewards programme is available for clubs to access on joining and at stages throughout the scheme.

Other benefits include:

• Support with funding applications to external providers
• Subsidies for workshops and seminars
• Learning Curve – our main online resource for club development. Here you’ll find support for all manner of club development topics which include guidance, resources and templates for all manner of subjects. There is also direct access to other clubs through direct messaging where you can ask open questions and access a vast network of resources
• OnTarget resources – welcome pack, logos
• Admission to OnTarget Awards
• Dedicated Regional Development Officers

Sign up – How to apply to be an OnTarget club

All UK archery clubs affiliated to Archery GB can join OnTarget . It’s completely free to join the programme and the process couldn’t be simpler. All you have to do is complete the application form available in the Club’s Profile of the Membership Portal (Sport80). Find the option to add OnTarget as an attribute in your Attributes tab. You will need access to your Club Profile to do this. 

If you require any support please contact your Regional Development Officer for support and they’ll get back to you.

Your OnTarget subscription lasts for 5 years. At the end of this period you’ll be asked to renew their OnTarget attribute if your club is still engaged with the programme.