May 21, 2022

This Girl Can – new partnerships announced

This Girl Can has announced partnerships with online activity tracker Strava and outdoor clothing company Regatta Great Outdoors, as it continues its quest to inspire more women to get active on their own terms.

This Girl Can's partnerships with Strava and Regatta Great Outdoors, launching in May, are the first in an innovative new working model for the award-winning campaign.

Celebrating and building women's confidence to get active has been at the heart of This Girl Can since its launch in 2015. This new model will see the campaign work with high-profile brands and organisations to reach new audiences, while continuing to celebrate and champion active women everywhere.

These partnerships will help This Girl Can continue to break down the barriers that can stop women from getting active, like fear of judgement and fear of not being fit enough.

Campaign lead Kate Dale is excited by the opportunities they bring. She said: "Despite the great progress made since we launched This Girl Can in 2015, women are still less active than men. The disruptions of the pandemic has made returning to activity even more of a challenge.

"This means that millions of women are missing out on the physical, mental, and social rewards of an active lifestyle, and it's why we've got to find new ways to give women the confidence they need to take the first step towards getting active.

"That's why we're delighted to partner with Regatta and Strava, who share the Uniting the Movement ambition of tackling the gender activity gap and empowering women to get active on their own terms.

"It might be a countryside hike, a jog with a friend, or a walk in the park - there's only one right way to get active, and that's what is right for you.”

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