Archery GB, British Esports Association, West Ham United Foundation and GAME are bringing the world of esports and sports together with a unique activity week for youngsters.
The one-week pilot aims to demonstrate the similarities between competitive video gaming and physical sports to showcase the benefits of esports when played in moderation and to promote physical activity to video game fans.
It is aimed at teenagers aged between 14 and 19 and is being held at the West Ham United Foundation. It finishes on Friday.
There are two sessions per day - one at 9.30am and the other at 2pm - each including football, archery and Rocket League, a video game in which players control cars to guide a giant football into the opposing team's goal.
If successful, the pilot could pave the way for two satellite clubs to run for 30 weeks from January 2019.
Neil Armitage, Chief Executive of Archery GB, said: Â"We're delighted to be working with the British Esports Association on this pilot. Archery is found within several games, with a number of popular characters using bows and arrows. This initiative provides a great opportunity to show how esports and physical activity can be brought together and brings archery to life for more young people.”
Â"We are delighted to be part of this ground-breaking pilot delivering a unique collaboration between esports and physical activity,” said Bryan Glover, head of football development at West Ham United Foundation.
Mary Antieul, senior esports and partnerships manager at GAME Digital, added: Â"We are very excited to be involved in this initiative alongside the British Esports Association, encouraging kids to be more active during their half-term break while enjoying team based competitive gaming."
Â"We believe this activity will be able to demonstrate that traditional sports and competitive video gaming can complement and support each other.”
